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Abstract
Parents always want the best for their children based on their abilities, including education. For this reason, the concept of assimilation in accordance with the wishes of parents is very useful for schools in mapping prospective applicants. The purpose of this study is to identify: a) what factors that considered by students’ parents in choosing schools and b) which factors are the most dominant for making decisions in determining schools. This research is a descriptive qualitative research with a multi-site design. Data in this study were collected through observation, in-depth interviews, and documentation. The collected data is then analyzed with an interactive data analysis model consisting of three stages, which are: data reduction, data display, and verification or drawing conclusions. The results of this study indicate that a) the mix factors that are considered by parents in choosing a school are: product, price, location, human resources, and process; and b) the dominant factor being considered by parents in choosing schools, which are products, processes, prices, human resources and location, as well as the foundation of the school's religious philosophy and long-standing positive image. This study recommends that schools that want to increase the number of students should make an increase in the dominant factors into consideration for parents in choosing schools for their children.
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How to Cite
Rizki, M., Hadi, S., & Sulaiman. (2020). Parents’ Considerations Factors in Choosing Elementary School . Journal of K6 Education and Management, 2(4), 312-322. https://doi.org/10.11594/jk6em.02.04.06
References
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Akhter, N. (2017). Factors Affecting Parents’ Inclination towards Private School System in Pakistan. Journal of Elementary Education, 27(2), 49-69.
Alamsyah, Aslamiah, & Rizalie, M. (2019). School based management implementation to improve school quality of multi sites study in SDN alalak selatan 2 dan SDN alalak selatan 4 Banjarmasin city. International Journal of Scientific Development and Research, 4(1), 2455-2631.
Allen, J., Gregory, A., Mikami, A., Lun, J., Hamre, B., & Pianta, R. (2013). Observations of effective teacher–student interactions in secondary school classrooms: Predicting student achievement with the classroom assessment scoring system-secondary. School Psychology Review, 42(1), 76-98.
Aslamiah. (2015). Hubungan kepemimpinan transformasional kepala sekolah, kepuasan kerja, komitmen organisai, dan organizational citizenship behavior (OCB) dengan kinerja guru sekolah dasar negeri di kota banjarmasin. Malang: Program Studi Manajemen Pendidikan Pascasarjana Universitas Negeri Malang.
Baharuddin, & Dalle, J. (2019). Transforming Learning Spaces for Elementary School Children with Special Needs. Journal of Social Studies Education Research, 10(2), 44-365.
Bambaeeroo, F., & Shokrpour, N. (2017). The impact of the teachers’ non-verbal communication on success in teaching. Journal of Advances in Medical Education & Professionalism, 5(2), 51-59.
Blazar, D., & Kraft, M. A. (2017). Teacher and teaching effects on students’ attitudes and behaviors. Educational Evaluation and Policy Analysis, 146-170.
Bosetti, L. (2004). Determinants of school choice: Understanding how parents choose. Journal of Education Policy, 19(4), 387-405. doi:10.1080/0268093042000227465
Burgess, S., Greaves, E., Vignoles, A., & Wilson, D. (2014). What parents want: School preferences and school choice. The Economic Journal, 125, 1262–1289. doi:10.1111/ecoj.12153
Cheryan, S., Ziegler, S. A., Plaut, V. C., & Meltzoff, A. N. (2014). Designing classrooms to maximize student achievement. Policy Insights from the Behavioral and Brain Sciences, 1(1), 4–12. doi:https://doi.org/10.1177/2372732214548677
Cornell, D. G., & Mayer, M. J. (2010). Why do school order and safety matter? Educational Researcher, 39(1), 7–15. doi:10.3102/0013189X09357616
Dalle, J., Hadi, S., Baharuddin, & Hayati, N. (2017). The Development of Interactive Multimedia Learning Pyramid and Prism for Junior High School Using Macromedia Authorware. TOJET: The Turkish Online Journal of Educational Technology, 2017(Special Issue), 714-722.
Darling-Hammond, L. (2000). Teacher quality and student achievement: A review of state policy evidence. Education Policy Analysis Archives, 8(1), 1-44.
David, F. R. (2011). Strategic Management Manajemen Strategi Konsep (12th ed.). Jakarta: Salemba Empat.
Ertas, N. (2013). Charter Schools and Student Compositions of Traditional Public Schools. SAGE Open, 2013, 1–13. doi:https://doi.org/10.1177/2158244013494207
Hafen, C. A., Hamre, B. K., Allen, J. P., Bell, C. A., Gitomer, D. H., & Pianta, R. C. (2015). Teaching through interactions in secondary school classrooms: Revisiting the factor structure and practical application of the classroom assessment scoring system-secondary. The Journal of Early Adolescence, 35(5-6), 651–680. doi:10.1177/0272431614537117.
Hemelt, S. W., & Marcotte, D. E. (2011). The Impact of Tuition Increases on Enrollment at Public Colleges and Universities. Educational Evaluation and Policy Analysis, 33(4), 215–229. doi:10.3102/0162373711415261
Ibe, E., & Abamuche, J. (2019). Effects of audiovisual technological aids on students' achievement and interest in secondary school biology in Nigeria. Heliyon, 5(2019), e01812. doi:https://doi.org/10.1016/j.heliyon.2019.e01812
Kiany, G. R., & Shayestefar, P. (2011). High school students' perceptions of EFL teacher control orientations and their English academic achievement. British Journal of Educational Psychology, 81(3), 491-508. doi:https://doi.org/10.1348/000709910X522177
Koski, A., Strumpf, E. C., Kaufman, J. S., Frank, J., Heymann, J., & Nandi, A. (2018). he impact of eliminating primary school tuition fees on child marriage in sub-Saharan Africa: A quasi-experimental evaluation of policy changes in 8 countries. Plos One, 13(5), e0197928. doi:https://doi.org/10.1371/journal.pone.0197928
Kotler, P., & Amstrong, G. (2018). Principles of Marketing. London: Pearson Education Limited.
Lumpkin, R. B., Jr., R. T., Hope, W. C., & Lutfi, a. G. (2014). Code Compliant School Buildings Boost Student Achievement. SAGE Open, 2014, 1-8. doi:https://doi.org/10.1177/2158244014556993
Maangi, E. N. (2014). Factors Influencing Parental Patronage of Private Primary Schools in Kenya Despite Free Primary Education (FPE) in Public Schools. Journal of Education and Practice, 5(26), 119-128.
Mahler, D., Großschedl, J., & Harms, U. (2018). Does motivation matter? - The relationship between teachers' self-efficacy and enthusiasm and students' performance. Plos One, 13(11), e0207252. doi:https://doi.org/10.1371/journal.pone.0207252
Martin, D. P., & Rimm-Kaufman, S. E. (2015). Do student self-efficacy and teacher-student interaction quality contribute to emotional and social engagement in fifth grade math? Journal of School Psychology, 53(5), 359-373. doi:https://doi.org/10.1016/j.jsp.2015.07.001
Moleong, L. J. (2007). Metodologi Penelitian Kualitatif (Qualitative Research Method). Bandung: PT. Remaja Rosdakarya Offset.
Mustafa, S. A.-A., Sellami, A. L., Elmaghraby, E. A., & Al-Qassass, H. B. (2018). Determinants of college and university choice for high-school students In Qatar. International Journal of Higher Education, 7(3), 1-16. doi:10.5430/ijhe.v7n3p1
Normianti, H., Aslamiah, & Suhaimi. (2019). Relationship of transformational leaders of principal, teacher motivation, teacher organization commitments with performance of primary school teachers in labuan amas selatan, Indonesia. European Journal of Education Studies, 5(11), 2501-1111.
Ntibi, J. E.-E., & Edoho, E. A. (2017). Influence of school location on students attitude towards mathematics and basic science. British Journal of Education, 5(10), 76-85.
O’Brennana, L. M., Bradshawa, C. P., & Furlong, M. J. (2014). Influence of classroom and school climate on teacher perceptions of student problem behavior. School Mental Health, 6(2), 125–136. doi:10.1007/s12310-014-9118-8
Poernamawijaya, L. W., Sulaiman, S., Suriansyah, A., & Dalle, J. (2018). Contribution on supervision of supervisor, principals motivation, kindergarten teacher performance to improving the kindergarten quality in west Banjarmasin, Indonesia. European Journal of Alternative Education Studies, 3(2), 129-146. doi:doi: 10.5281/zenodo.2261031
Pöysä, S., Vasalampi, K., Muotka, J., Lerkkanen, M.‐K., Poikkeus, A.‐M., & Nurmi, J.‐E. (2019). Teacher–student interaction and lower secondary school students’ situational engagement. British Journal of Educational Psychology, 89(2), 374-392. doi: https://doi.org/10.1111/bjep.12244
Premo, J., Cavagnetto, A., Davis, W. B., & Brickman, P. (2018). Promoting Collaborative Classrooms: The Impacts of Interdependent Cooperative Learning on Undergraduate Interactions and Achievement. CBE Life Sciences Education, 17(2), ar32. doi:https://doi.org/10.1187/cbe.17-08-0176
Ramli, A., & Zain, R. M. (2018). The impact of facilities on student’s academic achievement. Science International, 30(2), 299-311.
Rico-Briones, E., & Bueno, D. C. (2019). Factors affecting the decision of first year students in choosing their degree program and school. Institutional Multidisciplinary Research and Development Journal, 2, 130-135. doi:10.13140/RG.2.2.25060.01921
Sharma, A., & Tripathi, V. N. (2016). Factors affecting enrolment trends in government and private schools at elementary level as perceived by teachers and parents. Scholarly Research Journal for Interdiciplinary Studies, 4(27), 3189-3198.
Shen, B., McCaughtry, N., Martin, J., Garn, A., Kulik, N., & Fahlman, M. (2015). The relationship between teacher burnout and student motivation. British Journal of Educational Psychology, 85(4), 519-532. doi: https://doi.org/10.1111/bjep.12089
Suhaimi, & Khalik, A. (2018). Kepemimpinan transformasional kepala sekolah pada SMP 4 muhammadiyah. Jurnal Penelitian Tindakan dan Pendidikan, 4(1), 37-46.
Suhaimi, & Nuryadin, E. (2018). Hubungan peran kepala sekolah dan sikap terhadap profisi guru dengan prestasi kerja guru SMA negeri di kabupaten hulu sungai selatan. LENTERA Jurnal Ilmiah Kependidikan, 13(1), 73 – 83.
Suppramaniam, S., Kularajasingam, J., & Sharmin, N. (2019). Factors Influencing Parents Decision in Selecting Private Schools in Chittagong City, Bangladesh. International Journal of Recent Technology and Engineering, 7(5S), 318-330.
Suriansyah, A., & Aslamiah. (2018). Strategi kepemimpinan kepala sekolah, guru, orang tua, dan masyarakat dalam membentuk karakter siswa. Banjarmasin: Universitas Lambung Mangkurat.
Suriansyah, A., Aslamiah, & Sulaiman. (2014). Strategi pembelajaran (Teaching strategy). Jakarta: Raja Grafindo Persada.
Thanerajah, V. R., & Razilan, R. B. (2017). FACTORS THAT INFLUENCE PARENTS ON Choosing international private schools ahead of government schools in Malaysia. International Journal of Accounting & Business Management, 5(1), 111-128. doi:24924/ijabm/2017.04/v5.iss1/111.128
Wasito, H. (1992). Pengantar Metodologi Penelitian: Buku Panduan Mahasiswa (Introduction to Research Methodology: Student Handbook). Jakarta: PT. Gramedia Pusaka Utama.
Webster-Stratton, C., Jamila Reid, M., & Stoolmiller, M. (2008). Preventing conduct problems and improving school readiness: evaluation of the Incredible Years Teacher and Child Training Programs in high-risk schools. Journal of Child Psychology and Psychiatry, and Allied Disciplines, 49(5), 471–488. doi:https://doi.org/10.1111/j.1469-7610.2007.01861.x
Wilkins, S., Shams, F., & Huisman, J. (2013). The decision-making and changing behavioural dynamics of potential higher education students: the impacts of increasing tuition fees in England. Educational Studies, 39(2), 125-141. doi:https://doi.org/10.1080/03055698.2012.681360
Williams, S., Schneider, M., Wornell, C., & Langhinrichsen-Rohling, J. (2018). Student’s perceptions of school safety: It is not just about being bullied. The Journal of School Nursing, 20(10), 1-12. doi:10.1177/1059840518761792
Yaacob, N. A., Osman, M. M., & Bachok, S. (2015). An assessment of factors influencing parents’ decision making when choosing a private school for their children: a case study of Selangor, Malaysia: for sustainable human capital. Procedia Environmental Sciences, 28(1), 406- 417. doi:10.1016/j.proenv.2015.07.050
Zeithaml, V., Bitner, & Gremler. (2013). Service Marketing-Integrating Customer Focus Across The Firm. New York: McGrawHill.
Akhter, N. (2017). Factors Affecting Parents’ Inclination towards Private School System in Pakistan. Journal of Elementary Education, 27(2), 49-69.
Alamsyah, Aslamiah, & Rizalie, M. (2019). School based management implementation to improve school quality of multi sites study in SDN alalak selatan 2 dan SDN alalak selatan 4 Banjarmasin city. International Journal of Scientific Development and Research, 4(1), 2455-2631.
Allen, J., Gregory, A., Mikami, A., Lun, J., Hamre, B., & Pianta, R. (2013). Observations of effective teacher–student interactions in secondary school classrooms: Predicting student achievement with the classroom assessment scoring system-secondary. School Psychology Review, 42(1), 76-98.
Aslamiah. (2015). Hubungan kepemimpinan transformasional kepala sekolah, kepuasan kerja, komitmen organisai, dan organizational citizenship behavior (OCB) dengan kinerja guru sekolah dasar negeri di kota banjarmasin. Malang: Program Studi Manajemen Pendidikan Pascasarjana Universitas Negeri Malang.
Baharuddin, & Dalle, J. (2019). Transforming Learning Spaces for Elementary School Children with Special Needs. Journal of Social Studies Education Research, 10(2), 44-365.
Bambaeeroo, F., & Shokrpour, N. (2017). The impact of the teachers’ non-verbal communication on success in teaching. Journal of Advances in Medical Education & Professionalism, 5(2), 51-59.
Blazar, D., & Kraft, M. A. (2017). Teacher and teaching effects on students’ attitudes and behaviors. Educational Evaluation and Policy Analysis, 146-170.
Bosetti, L. (2004). Determinants of school choice: Understanding how parents choose. Journal of Education Policy, 19(4), 387-405. doi:10.1080/0268093042000227465
Burgess, S., Greaves, E., Vignoles, A., & Wilson, D. (2014). What parents want: School preferences and school choice. The Economic Journal, 125, 1262–1289. doi:10.1111/ecoj.12153
Cheryan, S., Ziegler, S. A., Plaut, V. C., & Meltzoff, A. N. (2014). Designing classrooms to maximize student achievement. Policy Insights from the Behavioral and Brain Sciences, 1(1), 4–12. doi:https://doi.org/10.1177/2372732214548677
Cornell, D. G., & Mayer, M. J. (2010). Why do school order and safety matter? Educational Researcher, 39(1), 7–15. doi:10.3102/0013189X09357616
Dalle, J., Hadi, S., Baharuddin, & Hayati, N. (2017). The Development of Interactive Multimedia Learning Pyramid and Prism for Junior High School Using Macromedia Authorware. TOJET: The Turkish Online Journal of Educational Technology, 2017(Special Issue), 714-722.
Darling-Hammond, L. (2000). Teacher quality and student achievement: A review of state policy evidence. Education Policy Analysis Archives, 8(1), 1-44.
David, F. R. (2011). Strategic Management Manajemen Strategi Konsep (12th ed.). Jakarta: Salemba Empat.
Ertas, N. (2013). Charter Schools and Student Compositions of Traditional Public Schools. SAGE Open, 2013, 1–13. doi:https://doi.org/10.1177/2158244013494207
Hafen, C. A., Hamre, B. K., Allen, J. P., Bell, C. A., Gitomer, D. H., & Pianta, R. C. (2015). Teaching through interactions in secondary school classrooms: Revisiting the factor structure and practical application of the classroom assessment scoring system-secondary. The Journal of Early Adolescence, 35(5-6), 651–680. doi:10.1177/0272431614537117.
Hemelt, S. W., & Marcotte, D. E. (2011). The Impact of Tuition Increases on Enrollment at Public Colleges and Universities. Educational Evaluation and Policy Analysis, 33(4), 215–229. doi:10.3102/0162373711415261
Ibe, E., & Abamuche, J. (2019). Effects of audiovisual technological aids on students' achievement and interest in secondary school biology in Nigeria. Heliyon, 5(2019), e01812. doi:https://doi.org/10.1016/j.heliyon.2019.e01812
Kiany, G. R., & Shayestefar, P. (2011). High school students' perceptions of EFL teacher control orientations and their English academic achievement. British Journal of Educational Psychology, 81(3), 491-508. doi:https://doi.org/10.1348/000709910X522177
Koski, A., Strumpf, E. C., Kaufman, J. S., Frank, J., Heymann, J., & Nandi, A. (2018). he impact of eliminating primary school tuition fees on child marriage in sub-Saharan Africa: A quasi-experimental evaluation of policy changes in 8 countries. Plos One, 13(5), e0197928. doi:https://doi.org/10.1371/journal.pone.0197928
Kotler, P., & Amstrong, G. (2018). Principles of Marketing. London: Pearson Education Limited.
Lumpkin, R. B., Jr., R. T., Hope, W. C., & Lutfi, a. G. (2014). Code Compliant School Buildings Boost Student Achievement. SAGE Open, 2014, 1-8. doi:https://doi.org/10.1177/2158244014556993
Maangi, E. N. (2014). Factors Influencing Parental Patronage of Private Primary Schools in Kenya Despite Free Primary Education (FPE) in Public Schools. Journal of Education and Practice, 5(26), 119-128.
Mahler, D., Großschedl, J., & Harms, U. (2018). Does motivation matter? - The relationship between teachers' self-efficacy and enthusiasm and students' performance. Plos One, 13(11), e0207252. doi:https://doi.org/10.1371/journal.pone.0207252
Martin, D. P., & Rimm-Kaufman, S. E. (2015). Do student self-efficacy and teacher-student interaction quality contribute to emotional and social engagement in fifth grade math? Journal of School Psychology, 53(5), 359-373. doi:https://doi.org/10.1016/j.jsp.2015.07.001
Moleong, L. J. (2007). Metodologi Penelitian Kualitatif (Qualitative Research Method). Bandung: PT. Remaja Rosdakarya Offset.
Mustafa, S. A.-A., Sellami, A. L., Elmaghraby, E. A., & Al-Qassass, H. B. (2018). Determinants of college and university choice for high-school students In Qatar. International Journal of Higher Education, 7(3), 1-16. doi:10.5430/ijhe.v7n3p1
Normianti, H., Aslamiah, & Suhaimi. (2019). Relationship of transformational leaders of principal, teacher motivation, teacher organization commitments with performance of primary school teachers in labuan amas selatan, Indonesia. European Journal of Education Studies, 5(11), 2501-1111.
Ntibi, J. E.-E., & Edoho, E. A. (2017). Influence of school location on students attitude towards mathematics and basic science. British Journal of Education, 5(10), 76-85.
O’Brennana, L. M., Bradshawa, C. P., & Furlong, M. J. (2014). Influence of classroom and school climate on teacher perceptions of student problem behavior. School Mental Health, 6(2), 125–136. doi:10.1007/s12310-014-9118-8
Poernamawijaya, L. W., Sulaiman, S., Suriansyah, A., & Dalle, J. (2018). Contribution on supervision of supervisor, principals motivation, kindergarten teacher performance to improving the kindergarten quality in west Banjarmasin, Indonesia. European Journal of Alternative Education Studies, 3(2), 129-146. doi:doi: 10.5281/zenodo.2261031
Pöysä, S., Vasalampi, K., Muotka, J., Lerkkanen, M.‐K., Poikkeus, A.‐M., & Nurmi, J.‐E. (2019). Teacher–student interaction and lower secondary school students’ situational engagement. British Journal of Educational Psychology, 89(2), 374-392. doi: https://doi.org/10.1111/bjep.12244
Premo, J., Cavagnetto, A., Davis, W. B., & Brickman, P. (2018). Promoting Collaborative Classrooms: The Impacts of Interdependent Cooperative Learning on Undergraduate Interactions and Achievement. CBE Life Sciences Education, 17(2), ar32. doi:https://doi.org/10.1187/cbe.17-08-0176
Ramli, A., & Zain, R. M. (2018). The impact of facilities on student’s academic achievement. Science International, 30(2), 299-311.
Rico-Briones, E., & Bueno, D. C. (2019). Factors affecting the decision of first year students in choosing their degree program and school. Institutional Multidisciplinary Research and Development Journal, 2, 130-135. doi:10.13140/RG.2.2.25060.01921
Sharma, A., & Tripathi, V. N. (2016). Factors affecting enrolment trends in government and private schools at elementary level as perceived by teachers and parents. Scholarly Research Journal for Interdiciplinary Studies, 4(27), 3189-3198.
Shen, B., McCaughtry, N., Martin, J., Garn, A., Kulik, N., & Fahlman, M. (2015). The relationship between teacher burnout and student motivation. British Journal of Educational Psychology, 85(4), 519-532. doi: https://doi.org/10.1111/bjep.12089
Suhaimi, & Khalik, A. (2018). Kepemimpinan transformasional kepala sekolah pada SMP 4 muhammadiyah. Jurnal Penelitian Tindakan dan Pendidikan, 4(1), 37-46.
Suhaimi, & Nuryadin, E. (2018). Hubungan peran kepala sekolah dan sikap terhadap profisi guru dengan prestasi kerja guru SMA negeri di kabupaten hulu sungai selatan. LENTERA Jurnal Ilmiah Kependidikan, 13(1), 73 – 83.
Suppramaniam, S., Kularajasingam, J., & Sharmin, N. (2019). Factors Influencing Parents Decision in Selecting Private Schools in Chittagong City, Bangladesh. International Journal of Recent Technology and Engineering, 7(5S), 318-330.
Suriansyah, A., & Aslamiah. (2018). Strategi kepemimpinan kepala sekolah, guru, orang tua, dan masyarakat dalam membentuk karakter siswa. Banjarmasin: Universitas Lambung Mangkurat.
Suriansyah, A., Aslamiah, & Sulaiman. (2014). Strategi pembelajaran (Teaching strategy). Jakarta: Raja Grafindo Persada.
Thanerajah, V. R., & Razilan, R. B. (2017). FACTORS THAT INFLUENCE PARENTS ON Choosing international private schools ahead of government schools in Malaysia. International Journal of Accounting & Business Management, 5(1), 111-128. doi:24924/ijabm/2017.04/v5.iss1/111.128
Wasito, H. (1992). Pengantar Metodologi Penelitian: Buku Panduan Mahasiswa (Introduction to Research Methodology: Student Handbook). Jakarta: PT. Gramedia Pusaka Utama.
Webster-Stratton, C., Jamila Reid, M., & Stoolmiller, M. (2008). Preventing conduct problems and improving school readiness: evaluation of the Incredible Years Teacher and Child Training Programs in high-risk schools. Journal of Child Psychology and Psychiatry, and Allied Disciplines, 49(5), 471–488. doi:https://doi.org/10.1111/j.1469-7610.2007.01861.x
Wilkins, S., Shams, F., & Huisman, J. (2013). The decision-making and changing behavioural dynamics of potential higher education students: the impacts of increasing tuition fees in England. Educational Studies, 39(2), 125-141. doi:https://doi.org/10.1080/03055698.2012.681360
Williams, S., Schneider, M., Wornell, C., & Langhinrichsen-Rohling, J. (2018). Student’s perceptions of school safety: It is not just about being bullied. The Journal of School Nursing, 20(10), 1-12. doi:10.1177/1059840518761792
Yaacob, N. A., Osman, M. M., & Bachok, S. (2015). An assessment of factors influencing parents’ decision making when choosing a private school for their children: a case study of Selangor, Malaysia: for sustainable human capital. Procedia Environmental Sciences, 28(1), 406- 417. doi:10.1016/j.proenv.2015.07.050
Zeithaml, V., Bitner, & Gremler. (2013). Service Marketing-Integrating Customer Focus Across The Firm. New York: McGrawHill.